Corporate Profile

At Areal, we strive to differentiate our brand by providing a truly first-class property management experience. We believe that owning an Australian residential investment property should be simple and financially rewarding – whether you live locally or internationally.

We aspire to be known industry-wide for our outstanding customer service and communication. This focus will allow us to become a leading Australian real estate agency within the next five years, and an iconic international brand into the future.

We support landlords across the globe with relationship management services that are unmatched in the Australian market. Our speciality is partnering with international property investors who own property in Melbourne and need a trusted local real estate agent that speaks their language and can provide value- added advice regarding finance, tax and immigration. Via our network of faithful and knowledgeable affiliates, we offer an end-to-end service for clients looking to invest or live in Australia.

We also work with local property investors who are seeking responsive and proactive property management to maximise the value of their investment and build their wealth.

At Areal, we recognise that your investment property is a significant asset and manage it with expertise, focus and care.


Founder and Directors

Jimmy Lim

Founder and Managing Director of Asialand
Founder and Managing Director of Areal Property
Director of Three Towers Group
Director of Red Packet Partner

Jimmy has over 10 years of property development and investment experience. His advice today is highly sought after among clients and has proven method of identifying the highest returning property investment opportunities. His real estate career started as an agent in Melbourne, Jimmy quickly became one of the top recognised agents of Ray White. In 2011, he founded his own agency and started developing properties.

Over the years, he has completed many profitable projects and under his leadership, Asialand has successfully completed more than 100 townhouses projects which worth a value in excess of $82M. This has led Asialand becoming a highly respected development management company in Melbourne.


Eddie Hoe

Eddie leads and manages the commercial property arm of Areal Property, Red Packet Partners and Three Towers Group. Eddie specialises in overseeing the acquisition, ownership, development, asset and property management of commercial real estate assets across Australia.

Eddie’s extensive experience within the property industry started at Mering Corporation, under the direction of Jason Yeap OAM, a prominent figure in Melbourne’s property industry. Eddie spent the first few significant years of his career gaining experience in property then asset management and building his extensive contacts within the commercial property industry. Eddie has also applied his skills at various property firms in Melbourne including Jones Lang LaSalle.

Eddie’s experience includes overseeing 10 commercial property portfolios in the Melbourne CBD, and managing more than 10 large commercial assets which includes service stations, retail centres, shopping malls, industry assets and commercial buildings across Australia.